Blog: Structure your business innovation

Structure your business innovation
Businesses must have an on-going desire to renew their existing service and product portfolio. Many analysts argue that especially the coming years will offer new business opportunities with the convergence of many technologies. This is certainly good news for for start-ups, but for existing enterprises with a lot of on-going business and legacy products, this scenario is sometimes perceived more as a threat than as a possibility.

One of the challenges for existing enterprises is that it is a tough exercise to pick and choose the right business opportunities and technologies in which to invest. The problem is that most businesses do not have a strict process for creating the best ideas and a system of how to evaluate which ideas have the best business cases. It is for this purpose that Glaze has expanded the Incremental Commitment Spiral Model with activities for Business Innovation within Internet-of-Things.

The Incremental Commitment Spiral Model
The Incremental Commitment Spiral Model is a risk-based framework for developing systems of systems. Risk-based means that in order to move to a new phase the overall risk in the project needs to be at a lower level. The principles of the development model is e.g. used by Nasa in order to encompass the development of systems of systems which have similarities to many Internet-of-Things projects.

Glaze's Business Innovation and Development Framework
Glaze's Business Innovation and Development Framework is inspired by the work carried out by Bosch and University of St. Gällen. Our Business Innovation Framework encompasses activities for strategy alignment, idea creation, technical exploration and business case evaluation. Glaze's role in the Business Innovation phase consists of facilitating the client's journey through the phases by

  • Interviewing stakeholders
  • Facilitating ideation workshops
  • Applying inspiration from IoT technologies, near field trends and relevant mash-ups
  • Completing short explorations of select products and technologies
  • Calculating business cases
  • Preparation of project propositions and recommendations
  • Pilot implementation
  • Pilot Analysis
  • Update Business Case


Everything is done in an iterative and risk-based manner, so that strategy can be aligned to new potent ideas and so that business cases are developed and rejected as the risk profile develops through the iterations.

More information
Partner, Fredrik Svensson,, +46 705 08 70 70

Positioning technologies currently applied across industries:

Global Navigational Satellite System: Outdoor positioning requires line-of-sight to satellites, e.g. GPS: the tracking device calculates its position from 4 satellites’ timing signals then transmits to receiving network
–    via local data network, e.g. wifi, proprietary Wide Area Network
–    via public/global data network, e.g. 3G/4G

Active RFID: A local wireless positioning infrastructure built on premises indoor or outdoor calculates the position based on Time of Flight from emitted signal & ID from the tracking device to at least 3 receivers or when passing through a portal. The network is operating in frequency areas such as 2.4 GHz WiFi, 868 MHz, 3.7 GHz (UWB – Ultra Wide Band), the former integrating with existing data network, the latter promising an impressive 0.3 m accuracy. Tracking devices are battery powered.

Passive RFID: Proximity tracking devices are passive tags detected and identified by a reader within close range. Example: Price tags with built-in RFID will set off an alarm if leaving the store. Numerous proprietary systems are on the market. NFC (Near Field Communications) signifies a system where the reader performs the identification by almost touching the tag.

Beacons: Bluetooth Low Energy (BLE) signals sent from a fixed position to a mobile device, which then roughly calculates its proximity based on the fading of the signal strength. For robotic vacuum cleaners an infrared light beacon can be used to guide the vehicle towards the charging station.

Dead Reckoning: Measure via incremental counting of driving wheels’ rotation and steering wheel’s angle. Small variations in sizes of wheel or slip of the surface may introduce an accumulated error, hence this method is often combined with other systems for obtaining an exact re-positioning reset.

Scan and draw map: Laser beam reflections are measured and used for calculating the perimeter of a room and objects. Used for instance when positioning fork-lifts in storage facilities.

Visual recognition: The most advanced degree of vision is required in fully autonomous vehicles using Laser/Radar (Lidar) for recognition of all kinds of object and obstructions. A much simpler method can be used for calculating a position indoor tracking printed 2D barcodes placed at regular intervals in a matrix across the ceiling. An upwards facing camera identifies each pattern and the skewed projection of the viewed angle.

Inertia: A relative movement detection likewise classical gyroscopes in aircrafts now miniaturised to be contained on a chip. From a known starting position and velocity this method measures acceleration as well as rotation in all 3 dimensions which describes any change in movement.

Magnetic field: a digital compass (on chip) can identify the orientation provided no other magnetic signals are causing distortion.

Mix and Improve: Multiple of the listed technologies supplement each other, well-proven or novel, each contributing to precision and robustness of the system. Set a fixpoint via portals or a visual reference to reset dead reckoning & relative movement; supplement satellite signal with known fixpoint: “real time kinematics” refines GPS accuracy to mere centimetres; combine Dead Reckoning and visual recognition of 2D barcodes in the ceiling.

LoRaWAN: A low power wide area network with wide reach. An open standard that runs at unlicensed frequencies, where you establish a network with gateways.

Sigfox: A low power wide area network reminiscent of LoRa. Offered in Denmark by IoT Danmark, which operates the nationwide network that integrates seamlessly to other national Sigfox networks in the world.

NFC: Used especially for wireless cash payments.

Zigbee: Used especially for home automation in smart homes, for example. lighting control.

NB-IoT: Telecommunications companies’ IoT standard. A low-frequency version of the LTE network.

2-3-4G Network: Millions of devices are connected to a small SIM card, which runs primarily over 2G, but also 3G and 4G.

Wifi: The most established standard, especially used for short-range networks, for example. in production facilities.

CATM1: A low power wide area network, especially used in the United States.